Top 5 Social Apps Performance in Oman Q4 2022

In Q4 2022, the social app landscape in Oman showcased interesting dynamics across the top five platforms: TikTok, Facebook, Instagram, Likee - Short Video Community, and X. Below is a detailed look at their performance metrics based on Sensor Tower data.

TikTok experienced significant fluctuations in weekly downloads, starting the quarter strong with around 19K downloads but dipping to approximately 10K in early December before a notable spike to nearly 30K in the final week. Revenue trends for TikTok also saw variability, peaking at around $34K in early October and ending the quarter at a similar high of about $34K. Weekly active users remained relatively stable, hovering around 1.2M to 1.3M throughout the quarter.

Facebook maintained a steady performance with weekly downloads ranging from about 9K to 14K, and a slight uptick to 14K in the last week of December. Revenue saw minor fluctuations, peaking at approximately $1.5K in mid-December. Active users for Facebook showed a slight downward trend, starting at around 526K and ending the quarter at about 519K.

Instagram showed consistent weekly downloads, averaging around 15K early in the quarter but dropping to about 8K in December before a surge to nearly 20K in the last week. Revenue for Instagram saw a significant peak at around $800 in early November, with a more stable pattern towards the end of the quarter. Active users for Instagram remained stable, averaging around 1.2M.

Likee - Short Video Community had a more moderate performance with weekly downloads fluctuating between 4K and 6K. Revenue trends for Likee showed peaks and troughs, reaching approximately $2.4K at the end of October and stabilizing around $1.8K towards the end of December. Active users for Likee remained relatively stable, ranging from about 170K to 190K.

X experienced moderate weekly downloads, with numbers ranging from about 5K to 8K. Revenue for X saw some variability, peaking at around $210 in early November. Active users for X remained steady, averaging around 720K throughout the quarter.

These insights from Sensor Tower provide a comprehensive view of the social app performance in Oman during Q4 2022. For more detailed analytics and trends, visit Sensor Tower.